McLernons Business Base: Dominating the WA Office Furniture Market with Experta.digital

Challenge:

McLernons Business Base, a well-established office furniture and supplies provider based in Welshpool, Western Australia, recognized the need to amplify their online presence amidst a growing competitive landscape. They were struggling to:

• Gain visibility: Their previous website lacked the optimization necessary to rank well in search engine results, hindering their ability to reach potential customers.
• Drive targeted traffic: Paid advertising efforts were not generating the desired leads or conversions.
• Streamline operations: Their website platform (WordPress) was not ideal for e-commerce, and they needed a more efficient way to manage online sales and customer interactions.

Solution: Experta.digital’s 360° Performance Marketing Approach (2018-Present)

Since 2018, Experta.digital has partnered with McLernons Business Base to implement a comprehensive performance marketing strategy:

1. Website Transformation:
   • Shopify Migration: We migrated their website to Shopify, a robust e-commerce platform, improving site speed, user experience, and overall functionality.
   • SEO Overhaul: Our in-depth SEO audit and ongoing optimization strategies have propelled McLernons to the #1 ranking for relevant office furniture search terms in Perth and Western Australia.
   • Email Automations: We implemented personalized email campaigns to nurture leads and drive repeat business.
2. Paid Advertising:
   • Search & Display Campaigns: Our finely-tuned Google Ads campaigns deliver highly targeted traffic, resulting in increased leads and sales.
   • Remarketing: We re-engage potential customers who have shown interest in McLernons’ products, increasing brand recall and conversion rates.
3. Social Media & Content:
   • Social Media Management: We develop engaging content and manage social media channels to build brand awareness and foster customer loyalty.
4. Ongoing ICT Support:
   • Website Management: We provide ongoing maintenance, updates, and support to ensure the website runs smoothly.

Results: Unprecedented Growth & Market Leadership

• #1 Ranking: McLernons Business Base is now the top-ranked office furniture business in Perth, WA, for key search terms.
• Increased Traffic & Sales: Website traffic has soared, leading to a significant increase in both online and in-store sales.
• Streamlined Operations: The Shopify platform has simplified e-commerce management and improved the customer experience.
• Enhanced Brand Reputation: McLernons is now recognized as a leading player in the WA office furniture market.

Testimonial:

“Experta.digital has been an invaluable partner in our digital transformation. Their expertise in SEO, paid advertising, and website optimization has propelled our business to new heights. We are thrilled to be the #1 ranked office furniture provider in Perth, and we look forward to continued success with Experta.digital.” – [Peter McLernon], [CEO] at McLernons Business Base