Client Overview: McLernons Business Base
For decades, McLernons Business Base has been the backbone of Western Australia’s commercial, industrial, and government sectors, providing premium office furniture, fittings, and equipment. As a trusted “one-stop-shop” with warehouses nationwide, McLernons prides itself on delivering best value for money, quality products, and outstanding service—from ergonomic office chairs to robust industrial shelving. But as competition grew, their outdated digital presence struggled to keep pace with their offline reputation.
The Challenge
McLernons faced three critical hurdles:
- Low Search Visibility: A poorly optimized WordPress site failed to rank for key terms like “office furniture Perth,” limiting reach.
- Ineffective Ads: Paid campaigns generated minimal leads, despite budget investments.
- Clunky E-Commerce: Their WordPress platform couldn’t handle modern e-commerce demands, slowing sales and frustrating customers.
To maintain their leadership in WA’s competitive market, McLernons needed a partner to harmonize their digital strategy with their offline excellence—without breaking the bank.
How Experta Digital Engineered Growth
Since 2018, Experta Digital has empowered McLernons with a 360° Performance Marketing Strategy, tailored to their SME budget and ambitious goals:
1. Website Transformation
- Shopify Migration: Rebuilt and migrated McLernons’ website to Shopify, boosting site speed, user experience, and e-commerce functionality.
- SEO Overhaul: Conducted comprehensive audits and optimized product pages, meta tags, and technical SEO. Today, McLernons ranks #1 for critical terms like “office desks Perth” and “industrial shelving WA.”
- Email Automation: Launched personalized drip campaigns to nurture leads and drive repeat purchases.
2. Precision Paid Advertising
- Google Ads Mastery: Designed multilingual search and display campaigns targeting SMEs, government buyers, and industrial clients.
- Dynamic Remarketing: Re-engaged abandoned cart users and past visitors, slashing cost-per-acquisition by 35%.
3. Social Media & Brand Authority
- Content Strategy: Curated LinkedIn and Facebook content showcasing McLernons’ product range, customer testimonials, and industry expertise.
- Community Building: Highlighted their role as a local leader through case studies and sustainability initiatives.
4. Ongoing Operational Support
- 24/7 Website Management: Provided updates, security patches, and performance monitoring to ensure seamless operations.
- Data-Driven Adjustments: Regular analytics reviews to refine campaigns and capitalize on trends.
Results: Dominating the Digital Landscape
McLernons’ partnership with Experta Digital has redefined their market position:
- #1 Google Rankings for 15+ high-value keywords in Perth and WA.
- 300% Surge in Organic Traffic and a 45% Increase in Online Sales post-Shopify migration.
- Streamlined Operations: Reduced cart abandonment by 25% and improved customer retention via automated email workflows.
- National Recognition: Cemented as a top-tier supplier for government and industrial sectors, with 80% of clients returning for repeat orders.
“Experta Digital didn’t just improve our website—they transformed how we connect with Australia. Their strategies mirror our commitment to value and quality, making them an extension of our team.”
— McLernons Business Base Leadership
Why Choose Experta Digital?
At Experta Digital, we specialize in turning SMEs into industry champions. From SEO to social media, we deliver enterprise-level results with transparency and affordability.
Ready to build your digital legacy? Contact Experta Digital today.
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